The automobile industry is undergoing a revolution with the advent of the new Volvo EX60 Cross Country that is sweeping through to win the hearts of American adventure lovers. The electric SUV is planned to be delivered to US dealerships in summer 2027 as a 2028 model, and the Volvo company is dedicated to achieving Scandinavian excellence in design and actual outdoor performance. The New Volvo EX60 Cross Country is aimed at adventure customers in the US who require not only eco-friendliness but also off-road capability with up to 670 horsepower, adjustable air suspension, and a huge towing capacity in a stylish operation.
In contrast to other so-called faux-off-roaders inundating the current market, the EX60 Cross Country revival brings the true Cross Country tradition of Volvo that started with the revolutionary 1997 V70 Cross Country wagon. This new electric version will offer meaningful outdoor performance without compromising on the high-quality comfort and high-end technology that is valued among contemporary purchasers.
Volvo Company Profile
| Attribute | Details |
| Company Name | Volvo Cars |
| Founded | 1927 |
| Headquarters | Gothenburg, Sweden |
| Parent Company | Geely Holding Group (since 2010) |
| Brand Philosophy | Safety, Sustainability, Scandinavian Design |
| Electric Vehicle Strategy | Committed to becoming fully electric by 2030 |
| Current EV Lineup | EX30, EX40, EX60, EX90 |
| Key Markets | Europe, North America, China |
| Notable Features | Cross Country sub-brand (since 1997), Advanced safety systems, Google Built-In technology |
| Manufacturing | Sweden, Belgium, China, USA (Charleston, SC) |
The Heritage: Background to Cross Country Excellence
The cross-country history of Volvo is its pursuit of more than thirty years of polished adventure-oriented technology. The original intention of making the rugged station wagon in 1997 became a success in the XC SUV range, where XC literally means Cross Country. This ideology focuses on real outdoor functionality rather than extreme off-road posturing, and is targeted at buyers who do not need to sacrifice everyday utility to go extreme.
The EX60 Cross Country gets the honour of being the second full electric Volvo to have this luxurious title, after the smaller EX30 Cross Country launched last year. This is a considered strategy that has allowed every Cross Country model to be crafted with deliberate engineering and not cosmetic styling treatments.
Placed Ideally in the Electric Line of Volvo
The Volvo electric SUV 2028 is in a strategic mid-range position in the new EV portfolio of the company. The EX60 is the in-between of the small EX40 and the three-row EX90, the area that most American families consider the perfect size of the vehicle. The Cross Country version takes this positioning to a new level by directly appealing to the interests of outdoor enthusiasts who require more ground clearance and specially designed functions to have a weekend adventure.
As the standard EX60 is released as a 2027 model, the Cross Country is released a year later, which means that Volvo can build a presence in the market before this high-end version.
Power and Performance Requirements
Dual Powertrain Options
The EX60 Cross Country specifications disclose some stunning performance features which are meant to be adventure-ready electric vehicles. Compared to the regular EX60 that provides rear-wheel drive as a base model, all Cross Country models come with standard all-wheel drives with dual-motor designs.
P10 AWD Configuration:
- Power Output: 503 horsepower
- Torque: 524 pound-feet
- Battery Capacity: 91 kWh (usable)
- Coverage: It is estimated that the range is about 300 miles.
- 0-60 MPH: 4.5 seconds
- Top Speed: 112 mph
- DC Fast Charging: 18 minutes to 10-80% (370 kW peak)
P12 AWD Configuration:
- Power Output: 670 horsepower
- Torque: 583 pound-feet
- Battery Capacity: 112 kWh (usable)
- Estimated Range: It is about 400 miles.
- 0-60 MPH: Estimated 3.8 seconds
- DC Fast Charging: 10-80% in 19 minutes
Both Volvo electric car versions are based on AWD, with in-house designed motors fitted to the next-generation Volvo SPA3 electric platform. This platform also integrates the latest manufacturing methods that include megacasting and a cell-to-body battery that saves on weight but increases the structural rigidity.
Revolutionary Air Suspension System
The most notable aspect that differentiates the Cross Country and the regular EX60 models is the fact that the latter has unique adjustable air suspension. This advanced system provides unmatched versatility to an electric crossover that has air suspension possibilities.
Body Strength: 0.8 inches higher than the customary EX60. Further Adjustable Height: An extra 0.8 inches where necessary. Total Ground clearance range is 7.0 to 7.6 inches. Speed-Dependent Reducing: Moves the height down automatically to enhance the aerodynamic efficiency on highways.
This new suspension system makes the EX60 Cross Country more advanced than such competitors as Rivian R2 or Tesla Model Y, which are both lacking the feature of adjustable air suspension installed by the manufacturer. The system gives it a true value of navigating through rough terrain, unpaved roads or deep snow, and at the same time having excellent on-road refinement.
Rough Designing and exterior styling
The Scandinavian luxury EV design is given meaningful additions on the Cross Country variant. The designers at Volvo have struck the right balance between roughness and grace without taking the issue of overdone styling that other adventure-themed cars have.
Visual Discriminative Advantages:
- Wider Track: Improved stability over rough ground.
- Extended Wheel Arches: Large fender flares with inbuilt lower body cladding.
- Black Exclusive 21-inch Wheels: Cross Country Design.
- Protective Trim: Front chin and rear valance skid plate styling made out of stainless steel.
- Special Badging: Lettering Cross Country on rear bumper and D-pillar.
- Exclusive Paint: Frost Green colour choice based on Scandinavian scenery.
- Black Exterior Accents: Coordinated trimmings all the way through.
These improvements provide a visual difference without the use of cartoonish proportions and over-the-top plastic veneer, which soon renders vehicles more aesthetically outdated.
Off-Road and Real-Life Capabilities
Off-road electric SUV designation demands a fair evaluation of what works in reality. Volvo locates the EX60 Cross Country as one that is used on light off-road and not as a serious trail runner, which is the actual purpose of the design.
Capability Metrics:
- Wading Depth of water: 17.7 inches at 2mph.
- Approach/Departure Angles: are perfect for suburban trails and fire roads.
- Towing Ability: 4,500 pounds (1,000 pounds larger than combustion XC60)
- Terrain Management: Intelligent Torque distribution all-wheel drive.
This candid approach is beneficial to the buyers. The EX60 Cross Country is superb on snowy driveways, access roads that are unpaved leading to trailheads, beach driving and in rural property navigation- the very situations that most adventure buyers find themselves in in real life.
High-level Technology Implementation
Comfort and Interior Technology
The name of the adventure-ready electric vehicle does not hurt the sophistication of the interior. Volvo does not abandon its traditional Scandinavian minimalism, but it adds the latest technology in the cabin.
Key Interior Features:
- Squircle Steering Wheel: Two-spoke with built-in physical buttons.
- Digital Instrument Cluster: Compact, high-mounted instrument cluster with vital information.
- 15.1-inch OLED Touchscreen: Curved touchscreen with Google Built-In infotainment.
- 28-Speaker Bowers and Wilkins Audio: Premium sound system with headrest-mounted speakers that is optional.
- Physical Volume Roller: It can be touched under the primary screen.
- Panoramic Sunroof: Glass ceiling, which offers more visibility.
- Ample storage: Well-planned and useful cubbies and bins all over the cabin.
- High-quality Ingredients: Eco-friendly fabrics and finished surfaces.
Charging Infrastructure
Volvo NACS charging port is the future-thinking infrastructural planning. The EX60 Cross Country is the first Volvo model with native North American Charging Standard connectivity, which means that it can directly charge its batteries in more than 25,000 Tesla Superchargers without the need to use adapters.
Charging Specifications:
- DC Fast Charging: Up to 370 kW (P10) / 400+ kW (P12)
- AC Charging: Up to 19.2 kW
- Charge Port: Native NACS (North American market)
- Standards: CCS2 (European market)
This infrastructure feature caters to one of the main issues of potential EV owners, the practicality of charging on the road in case of an adventure or a trip.
Connectivity Features and Software
The EX60 Cross Country uses the HuginCore of Volvo technology that combines hardware and software designed by Google, Nvidia, and Qualcomm with proprietary systems. This teamwork methodology provides a quicker process, is more user-friendly, and has a more powerful AI.
Software Highlights:
- Google Built-In: Google Maps, Assistant and Play built-in.
- Gemini AI Integration: state-of-the-art route planning and suggestions.
- Range Assistant App: Maximizes the trip planning according to real-world experience.
- Apple CarPlay: 100 percent wireless.
- Android Auto: Wireless smartphone integration.
- Otak: Never-ending features, additions and enhancements.
The system will also solve past grievances of Volvo lagging in infotainment, and will provide the responsive experience that is expected by modern luxury shoppers.
Market Positioning and Pricing Strategy
Although Volvo has not announced the official price of the 2028 EX60 Cross Country, the industry analysis has estimated the price of the car to be between 65,000 and 75,000. This pricing places the Cross Country model slightly higher, or rather between $5,000 and 10,000 above the standard EX60 P10 Plus model that will likely be priced at some $60,000.
Competitive Context:
- Standard EX60 P10 Plus: ~$60,000
- EX60 Cross Country P10 AWD: Price: Est. 65,000-68,000.
- EX60 Cross Country P12 AWD: Starting at $72,000 to $75,000 (est. price).
Such a pricing allows placing the vehicle in competition with the luxury electric SUVs of the German manufacturers and providing the opportunities to be unique in abilities due to the adjustable air suspension system.
Buyer Profile and Target Market
The New Volvo EX60 Cross Country is focused on the US adventure buyers, as the buyers represent the overlapping of various demographic trends. These customers are conscious of the environment, enjoy Scandinavian design aesthetics, indulge in outdoor activities frequently, and have the financial resources to make a quality investment rather than an economy one.
Normal Buyer Characteristics:
- Leads an active lifestyle and engages in outdoor activities.
- The need to acquire real ability and not to become a specialist.
- Value of low-key luxury as opposed to showy displays.
- EV consideration is being led by environmental consciousness.
- Family duties that need to be put into daily practice.
- Ability to spend 65,000-75 000 on a car.
This market is not the same as hardcore off-roaders who may opt to have Rivian R1S or extreme overlanding vehicles. Rather, they are workers who go skiing on the weekend, kayaking out of obscure boat ramps, mountaineering snowy estate property, or just enjoying the beauty and usability of a competently undertaken adventure automobile.
Availability, manufacturing Timeline
The EX60 family will be produced in spring 2026 at the Swedish Volvo factory, and the first models of the family should reach the US in the summer of 2026 in their usual form. The Cross Country variant comes around one year later.
Key Timeline Dates:
- Spring 2026: The manufacturing starts in Sweden.
- Later in the Spring of 202, US order books can open to a standard EX60.
- Summer 2026: EX60 first standard (P6, P10) deliveries.
- Fall 2026: P12 types of deliveries start.
- Cross Country: order banks open, end 2026.
- Summer 2027: Cross Country deliveries start (2028 model year)
This tricky launch strategy enables Volvo to launch the EX60 nameplate prior to launching the high-end Cross Country model to create a buzz and collect customer response on the regular model.
Sustainability and Environmental Impact
Volvo is determined to be more environmentally friendly, not only in driving cars without emissions but also in its overall vehicle lifecycle. The EX60 Cross Country uses a number of cutting-edge manufacturing approaches which lessen the effects on the environment.
Elements of Sustainable Manufacturing:
- Megacasting Technology: Hundreds of smaller stamped parts are substituted with one piece of aluminum body.
- Cell-to-Body Integration: Battery pack will be an element of the structure, minimizing the consumption of materials.
- Recyclable Materials: Recycled plastics and sustainable textiles are in use in large quantities.
- Less wastage of production: Advanced manufacturing will lead to less scrap and less energy.
These innovations agree with the overall Volvo objective of becoming carbon-neutral by 2030 and transforming it into a fully electric brand by the same time.
Competitive Strengths against competitors
There are multiple benefits that the Volvo Cross Country models have to offer in a highly saturated electric SUV market. With such differentiators in place, it is easy to understand why selective consumers may prefer the EX60 Cross Country to others.
Key Competitive Advantages:
Exclusive Air Suspension: Rivian R2 and Tesla Model Y both have no factory air springs.
True Heritage: True Cross Country heritage over 27 years.
Extra Range: The extra range of 400 miles surpasses the majority of mid-size electric SUVs.
Ultra-Fast Charging: 18-19 minute 10-80 percent charging is a beat over other competitors.
Indigenous NACS Integration: First Volvo will include inbuilt Tesla Supercharger.
Scandinavian Design: Alternative Germanic rivals aesthetic.
Towing Capacity: 4,500 pounds is better than most electric SUVs.
Inside Finishing: High-quality materials and considerations for design.
Possible Disadvantages and Objections
To be truthful, it is necessary to accept the spheres in which the EX60 Cross Country does not look like a perfect fit for all customers.
Limitations to Consider:
- One-Year Wait: Cross Country comes one year after the usual EX60
- Low Off-Road Performance: The ground clearance is small when compared to serious off-roaders.
- Premium Pricing: $65,000 and above means that the product is not within the reach of low-end consumers.
- None Third Row: EX90 must be considered by families that require seven seats.
- Touchscreen Addiction: Not all physical controls can be used by drivers.
These aspects will not be important to the target demographic, but it limits their scope of what the vehicle can be used for best.
Conclusion
The unveiling of the new Volvo EX60 Cross Country is a great milestone in the development of adventure-oriented electric vehicles. Integrating real-life outdoor functionality with the Volvo safety engineering and Scandinavian design heritage, as well as innovative electric powertrains, this car will be tailored towards a particular market segment, which appreciates content over the style-related nonsense.
To US adventure purchasers requiring eco-friendliness coupled with the ability to get on and off the road on weekends, the EX60 Cross Country would be a very attractive option over classic luxury SUVs and faux-rugged offerings. Its air suspension, which can be adjusted, its amazing towing capacity of up to 670 horsepower, and its almost 400-mile electric range make it a one-of-a-kind value proposition in a fast-growing business of electric SUVs.
With shipments on the verge of the summer of 2027, the EX60 Cross Country will be in a position to win the hearts and minds of the sophisticated consumer who knows that being a real adventurer takes careful design and not a quick styling process.
Electric future is here: are you ready? Go to your local Volvo dealer and find out the reservation opportunities in the 2028 EX60 Cross Country and how this outstanding car can positively impact your outdoor experiences and improve sustainable transportation.
Frequently Asked Questions of the New Volvo EX60 Cross Country
Q1: What is the time frame of Volvo EX60 Cross Country to be sold in the US?
A – The Volvo EX60 Cross Country will come to US dealerships in the summer of 2027, about one year after the standard EX60 model has been introduced. Order banks are projected to be open late in 2026.
Q2: What do you think is the approximate selling price of the EX60 Cross Country?
A – Volvo has not issued its official pricing, but in the industry, it is estimated that the EX60 Cross Country will begin between 65000 and 75000 dollars, depending on the powertrain choice taken.
Q3: What is the difference between the standard EX60 and the Cross Country?
A – The Cross Country has a standard all-wheel drive, exclusive adjustable air suspension, 0.8-1.6 inches of added ground clearance, distinct exterior styling with elongated wheel arches, unique 21-inch wheels, and exclusive Frost Green paint colour.
Q4: How far can the EX60 Cross Country travel?
A – The P10 AWD has a range of about 300 miles, and the P12 AWD should have a range of about 400 miles on a full charge, although the final EPA figures have not been determined.
Q5: Does it mean that the EX60 Cross Country can be used in serious off-roading?
A – The EX60 Cross Country is built to be used in the light off-road activity, unpaved roadside, snow-covered conditions, beach driving and access to rural property. Its clearance on its ground is 7.0-7.6 inches and can wade through 17.7 inches of water; thus, it can handle but is not designed to traverse extreme trails or rock crawl.
